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Blog

Founders Workbench Team Shares Start-up Thoughts with the Comcast Business Community

 

One highlight of the Founders Workbench experience is the chance to engage directly with entrepreneurs and other members of the small business community. The positive feedback we get from our blog posts and other content often includes invitations to share particular thoughts about the start-up and innovation technology marketplace. Even if we can’t always say yes, we welcome these exciting opportunities for fresh dialogue and problem-solving.

 

Recently, Comcast Corporation invited us to be a regular contributor to their new online forum, the Comcast Business Community. Designed to help small businesses, entrepreneurs, and start-ups use technology to achieve business success, the Comcast Business Community offers us a new platform to talk about the legal and other issues our clients face when starting new business ventures.

Founders Flash

 

Emotion-driven marketing

 

Successful marketing for start-ups is as much about story-telling as it is about metrics and growth hacking. Customers are more experience-driven than ever, so it’s important to map out what creates a connection between you and your customer at an early stage. Try thinking beyond the ‘what’ and advocate the ‘why’ with a compelling story that will solicit an emotional response. This approach creates an urgency to purchase your product, and in the long term, results in brand loyalty.

 

Read more from “Startup Marketing And How Emotion Drives Customer Action” (Tech Crunch)

Consider All Angles of Your Business When Building A Patent Portfolio

 

Patents provide maximum value to a manufacturer when the claims cover the products the company makes and sells from a variety of perspectives. Surprisingly, not all manufacturers fully exploit this opportunity when developing patent portfolios.

 

For example, when we started working with a manufacturer of 3D printing equipment twelve years ago, the company already had an established patent portfolio covering a variety of 3D printing methods and systems. The company, however, had not pursued protection for its powder compositions, even though selling powder to its customers is an important revenue stream.

Founders Flash

Some highlights from this week’s articles:

“No venture ever succeeds without confident, enthusiastic leadership around a mission that will attract employees, investors and customers.” – 5 Startup Tips to Avoid Cash Crash and Burn, Dan Yoo, Entrepreneur

“Stop trying to serve two kinds of customers.” – 30 Things to Stop Doing As A Startup Founder, Lucas Carlson, Craftsman Founder

“There are VCs that now expect you to have gone in the direction of crowd-funding first before approaching them.” – How Crowd-Funding Is Changing Everything and What That Means for Your Startup, First Round Review

Founders Flash

User Acquisition

Our favorite articles from the week discuss consumer behavior and how to acquire new users. Read more about:

- What games can teach companies about user acquisition

- Increasing customer acquisition with storytelling

- Ways to scale user growth

Join Us: Real Estate Crowdfunding Today!

 

The Founders Workbench team has broad experience across industries in the formation, structuring and financing related to crowdfunding platforms. The real estate industry is among the areas where this tool has exploded in popularity in recent years. With recent estimates indicating that crowdfunding platforms raised an excess of $5 billion in 2013 alone – nearly twice the amount raised in 2012 – and upwards of $10 billion in 2014, we’re watching closely to see how crowdfunding will affect the real estate industry.

 

That’s why Goodwin Procter has joined forces with the UCLA Ziman Center for Real Estate and the UCLA Ziman Real Estate Alumni Group to co-host a one-day event exploring crowdfunding and its impact on the real estate industry. The program brings together the nation’s leading crowdfunding experts to provide an in-depth understanding of how crowdfunding works as well as best practices and analysis of key issues.

Founders Flash

Our favorite articles from the week discuss how to launch your start-up, offer lessons to social entrepreneurs on design and the lean start-up, explain the most important factor to start-up success, and outline steps you can take to boost your company’s search results.

Happy reading!

IP Update: What’s Happening With Patent Reform?

 

“What’s happening with patent reform?”

 

Founders Workbench regularly fields this question from founders. Often it comes up when we’re touting the critical importance of protecting their start-up company’s intellectual property. It also arises when we’re discussing broader business goals and objectives. Either way, we thought it would be helpful to keep our entrepreneur clients current on patent reform, trolling, and other key patent-related developments.

Founders Flash

 Is Britain the new digital frontier?

Chief Executive of Tech City UK, Gerard Grech, wants leading marketers to view Britain as the new digital frontier. In a speech to ISBA, a group for British advertisers, Grech urged collaboration between Britain’s marketing and technology sectors, stressing that the success of digital technology businesses is crucial if Britain is to remain competitive on the world stage. The union of these two sectors, he said, is already driving innovation in areas such as programmatic trading, big data and ecommerce. Tech City UK is also continuing initiatives to reach the consumer at a targeted micro level (smartphones, tablets, etc.), and working closely with several household brands to accelerate the Internet of Things space.

New COPPA Guidance from FTC Significant for Apps and Platforms

 

On July 16, 2014, the Federal Trade Commission (FTC) issued guidance clarifying compliance issues relating to the Children’s Online Privacy Protection Act (COPPA). COPPA regulates the collection of personal information from children less than 13 years of age online and carries stiff penalties for online service operators who do so without “verifiable parental consent.”

 

In recent years, the costs and risks of COPPA compliance have soared for start-ups as the app and mobile economies have developed. The agency has also amended its rules dramatically by limiting the types of information that may be collected or making it harder to collect such information. This latest guidance appears to be a practical response by the agency to some concerns.