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Founders Flash

Some highlights from this week’s articles:

 

“No venture ever succeeds without confident, enthusiastic leadership around a mission that will attract employees, investors and customers.” – 5 Startup Tips to Avoid Cash Crash and Burn, Dan Yoo, Entrepreneur

 

“Stop trying to serve two kinds of customers.” – 30 Things to Stop Doing As A Startup Founder, Lucas Carlson, Craftsman Founder

 

“There are VCs that now expect you to have gone in the direction of crowd-funding first before approaching them.” – How Crowd-Funding Is Changing Everything and What That Means for Your Startup, First Round Review

Founders Flash

User Acquisition

 

Our favorite articles from the week discuss consumer behavior and how to acquire new users. Read more about:

 

- What games can teach companies about user acquisition

- Increasing customer acquisition with storytelling

- Ways to scale user growth

Join Us: Real Estate Crowdfunding Today!

 

The Founders Workbench team has broad experience across industries in the formation, structuring and financing related to crowdfunding platforms. The real estate industry is among the areas where this tool has exploded in popularity in recent years. With recent estimates indicating that crowdfunding platforms raised an excess of $5 billion in 2013 alone – nearly twice the amount raised in 2012 – and upwards of $10 billion in 2014, we’re watching closely to see how crowdfunding will affect the real estate industry.

 

That’s why Goodwin Procter has joined forces with the UCLA Ziman Center for Real Estate and the UCLA Ziman Real Estate Alumni Group to co-host a one-day event exploring crowdfunding and its impact on the real estate industry. The program brings together the nation’s leading crowdfunding experts to provide an in-depth understanding of how crowdfunding works as well as best practices and analysis of key issues.

Founders Flash

Our favorite articles from the week discuss how to launch your start-up, offer lessons to social entrepreneurs on design and the lean start-up, explain the most important factor to start-up success, and outline steps you can take to boost your company’s search results.

Happy reading!

IP Update: What’s Happening With Patent Reform?

 

“What’s happening with patent reform?”

 

Founders Workbench regularly fields this question from founders. Often it comes up when we’re touting the critical importance of protecting their start-up company’s intellectual property. It also arises when we’re discussing broader business goals and objectives. Either way, we thought it would be helpful to keep our entrepreneur clients current on patent reform, trolling, and other key patent-related developments.

Founders Flash

 

Is Britain the new digital frontier?

 

Chief Executive of Tech City UK, Gerard Grech, wants leading marketers to view Britain as the new digital frontier. In a speech to ISBA, a group for British advertisers, Grech urged collaboration between Britain’s marketing and technology sectors, stressing that the success of digital technology businesses is crucial if Britain is to remain competitive on the world stage. The union of these two sectors, he said, is already driving innovation in areas such as programmatic trading, big data and ecommerce. Tech City UK is also continuing initiatives to reach the consumer at a targeted micro level (smartphones, tablets, etc.), and working closely with several household brands to accelerate the Internet of Things space.

New COPPA Guidance from FTC Significant for Apps and Platforms

 

On July 16, 2014, the Federal Trade Commission (FTC) issued guidance clarifying compliance issues relating to the Children’s Online Privacy Protection Act (COPPA). COPPA regulates the collection of personal information from children less than 13 years of age online and carries stiff penalties for online service operators who do so without “verifiable parental consent.”

 

In recent years, the costs and risks of COPPA compliance have soared for start-ups as the app and mobile economies have developed. The agency has also amended its rules dramatically by limiting the types of information that may be collected or making it harder to collect such information. This latest guidance appears to be a practical response by the agency to some concerns.

What Exactly is Crowdfunding?

 

Crowdfunding, the use of online platforms for investment syndication, has exploded in popularity in recent years – both as a tool and as an industry. Recent estimates indicate that crowdfunding platforms raised an excess of $5 billion in 2013 alone, nearly twice the amount raised in 2012. This explosive growth will likely continue as crowdfunding platforms receive increasing media attention and gain broader investor acceptance.

 

Entrepreneurs, of course, will leverage every viable investment source to fund their start-ups. If you’re a start-up founder, no doubt you’ve heard the buzz about crowdfunding. But how much do you really know about this dynamic – and constantly evolving – new investment opportunity?

Founders Flash

 

Some highlights from this week’s articles:

 

“It’s not about where you went to school or what degree you got. It’s about your ability to solve problems and be creative.” – 10 Questions: Joe Sullivan, chief security officer, Facebook, Chanelle Bessette, Fortune

 

“It’s not that all Canadian founders lack aggressiveness and boldness. It’s just that there’s very few who have it.” – U.S. investor Paul Singh: Canada’s tech startup scene needs ‘aggressiveness and boldness’, Quentin Casey, Financial Post

 

“Interdisciplinary platforms are a key to innovation, and innovation is how we will change the world.” – Interdisciplinary Collaboration in Tech, Natalie Panek, The Next Women Business Magazine

Watch Now: Start-up Advice on the New Founders Workbench YouTube Channel

 

As part of our ongoing efforts to provide start-ups and emerging companies with free business and legal resources, we’ve launched a YouTube channel as another way for entrepreneurs to stay current on the latest trends, ideas and challenges facing today’s start-ups.