Founders Series: Forming Your Startup? Choose the Right Structure


At Founders Workbench, our primary focus is helping entrepreneurs develop, start, and grow their startup businesses. Through our new “Founders Series” of posts, we use this blog to delve into various topics selected to broaden your perspective as a startup company founder. For our inaugural Founders Series post, we will examine one of the very first steps to creating a successful company: choosing the legal structure that will best suit the needs of the business and its owners.

Founders Flash


Our favorite articles from the week discuss why one startup is giving equity to customers, list the nine largest startup funding rounds of the last 2 years, address game-changing digital advertising trends, and teach how to do a competitive case analysis.


Happy reading!

Box, Inc. Goes Public: Goodwin Procter Represents Underwriters in Successful IPO


At Founders Workbench, we try to provide regular updates of important business news, notable court decisions and other legal developments that may impact startup founders. When we see a true success story – particularly one supported by members of the broader Goodwin Procter team – we make sure to flag the key details for our clients and friends in the startup community.


When Box, Inc. completed its initial public offering (IPO) last month, Goodwin Procter attorneys represented the underwriters in advising on the offering of 14.375 million shares of Class A common stock.


The IPO represents the most significant inflection point yet for the 10-year-old company, which began trading on the New York Stock Exchange on January 23 under the symbol BOX.

Founders Flash


Same-Day Alcohol Delivery Apps Navigate Local Laws


Ordering dinner from your iPhone tonight? Might as well add drinks to your shopping cart. New smartphone apps such as Thirstie, based in New York, and Drizly, based in Boston, have navigated local liquor laws to provide same-day alcohol delivery service. The delivery apps form partnerships with local liquor stores, allowing customers to shop and pay online. The delivery driver checks for identification, and the start-ups are able to comply with state liquor laws by operating as third-party marketing businesses.


Read more from “Same-Day Delivery Resurges, Adding Alcohol” (The New York Times).

Founders University: Using Document Driver to Launch A Startup


Welcome back to Founders University, our core curriculum designed to provide startup company founders with the basics they’ll need to launch their company while minimizing costly missteps or mistakes.


For our third session of Founders University, we share an overview of creating governance and formation documents with Document Driver, by partner Dave Cappillo. In this course, Dave points to the Founders Workbench Document Driver tool as a key resource for answering startup-related questions and producing key governance and formation documents.


Ready, Set, Learn!

Founders Flash


Some highlights from this week’s articles:


“Innovation is often the product of mistakes made, of caution thrown to the wind. And yet, the ability to be disruptive while also quietly meticulous might just be the difference between a bubble-fueled fad and a business built to last.” – Warby Parker Sees The Future of Retail, Max Chafkin, Fast Company


“It’s important that businesses actively discuss a leadership transition with their employees, vendors and clients—and explain what it will mean for them.” – How to Replace a Wildly Popular Leader, Kelly Spors, Open Forum


“The campaigns that both Twitter and Facebook ran during the World Cup last year as evidence that there’s plenty of potential for app adoption in Latin America.” – More than half of all smartphone users in Latin America use Twitter, study claims, Ruth Reader, Venture Beat

Founders Flash


Developing a Marketing Strategy


Our favorite articles from the week discuss the development and evolution of a marketing strategy. Read more about:


-how to write a startup marketing plan

-building a content marketing strategy

-why your strategy may be designed to fail

Get Connected: BU Startup Career Fair on February 17


Founders Workbench actively supports both the national and the local startup scene, and we’re always looking for ways to connect founders with talented young professionals that might join and contribute to their growing business ventures.


That’s why we’re helping promote the BU Startup Career Fair. Arranged by the Boston University Electrical and Computer Engineering program, the BU Startup Career Fair is a one-day event connecting founders with students interested in either full-time positions or internships with a startup company.

Founders Flash

Our favorite articles from the week discuss how to navigate the tech industry as a banking startup, explain what to do when you receive an unexpected offer for your early-stage startup, offer tips on when to hire, and suggest four ways to improve your brand.


Happy reading!

Founders Flash


Startup Trends in 2015


Venture capital firm Andreessen Horowitz, which has invested in some of today’s most talked-about startups, shares its predictions for the startup community in the year ahead. Several trends that were already on our radar in 2014, including security, digital health, online market places, crowdfunding and bitcoin, are expected to continue shaping the industry, along with newer concepts like virtual reality, the full-stack startup, containers and DevOps.


Read more from “16 Startup Trends That Will Be Huge In 2015” (Business Insider).