Some highlights from this week’s articles:
“The first thing to realize is that every partnership is a risk, because your partner can also potentially become a competitor.” – A Closer Look: 5 Crucial Phases of Start-up Growth, Ilan Mochari, Inc.
“At the end of the day, start-up valuations are based on the final value of their exits through mergers and acquisitions or IPOs, and changes in these exit prices have an immediate ripple effect across every decision made in the industry.” – Why Stock Prices Are So Important For Start-ups, Danny Crichton, Tech Crunch
“It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during, and after.” – How Marketers Can Drive Engagement at Every Phase of the Purchase Cycle, Matthew Kates, Econsultancy