Is Britain the new digital frontier?
Chief Executive of Tech City UK, Gerard Grech, wants leading marketers to view Britain as the new digital frontier. In a speech to ISBA, a group for British advertisers, Grech urged collaboration between Britain’s marketing and technology sectors, stressing that the success of digital technology businesses is crucial if Britain is to remain competitive on the world stage. The union of these two sectors, he said, is already driving innovation in areas such as programmatic trading, big data and ecommerce. Tech City UK is also continuing initiatives to reach the consumer at a targeted micro level (smartphones, tablets, etc.), and working closely with several household brands to accelerate the Internet of Things space.