David Edelman on Branding in the Digital Age

Goodwin Procter, an annual sponsor of the Vilna Shul Speakers Series, invites you to join David Edelman of McKinsey & Company as he discusses his Harvard Business Review article: “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places,” which addresses the new B2C purchasing cycle, viral marketing and the changes organizations are facing as they bring digital marketing into the heart of their operations. 

For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization and infrastructure transformations required to become “digitally adroit” leaders in their markets and industries. As co-leader of the Digital Marketing Strategy group, David has helped CMOs and other executives across industries understand the implications of the evolving digital environment and implement the significant changes needed to enable digital strategies.

The Vilna Shul Speakers Series features leading voices from Boston and beyond speaking on such topics as technology, finance, journalism, the arts and culture, as well as dynamic networking. Each event features networking sessions before and after the featured speaker’s presentation with light dinner refreshments. More information on this event and others is available here.