Founders Flash: The Most Important Product You Design Is Your Company

Even if your company only makes one product, it really makes two. Basecamp co-founder Jason Fried firmly believes you should treat your own company as if it was another product; it’s the product used by your employees.

According to Fried, once he began to view his company (that produces a web-based project management tool) in this light, he began asking more pertinent questions, like those you’d ask about a new product.

With these questions, you can start to look inward and evaluate your company more honestly.

Learn more about viewing your company as the most important product, and more in this edition of Founders Flash.

 
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