In last week’s Founders Flash, we discussed accelerators and the benefits it can give early-stage startups. This week, HubSpot, an inbound marketing and sales platform, launched HubSpot for Startups for seed-stage startups in an incubator, accelerator, or VC program.
While it’s just one option in your startup journey, joining an accelerator has its perks. Once a startup is accepted into an accelerator program, a new world opens up for you, the founder. Accelerators connect you with a new network of entrepreneurs, provide you with a mentor, and free up your time to focus on product development.
In the current volatile political atmosphere, it can be difficult to separate your business role from your personal beliefs. Large companies, including Apple and Starbucks, have stepped into the spotlight to speak up on social issues, including immigration, climate change and health care.
Launching a startup requires extreme organization, attention to detail and dedication. It also requires founders to decode complicated legalese, mountains of paperwork. Even in the earliest stages, you want to protect your company, your product and your ideas.
Lately, it seems that no matter the industry or target audience, podcasts have become marketers’ best tool to engage with consumers. But the same idea holds true for business-to-business marketing – and founders should take advantage.
In theory, every company is started with a product, an audience and preferred outcome in mind, but a growing number of startup founders are unable to answer a very simple question – “who is this for?”
As the baby boomers hit – and pass – the (formerly) standard retirement age, the global workforce will need to continue absorbing the dramatic rise in employees over 65 for the next 10 to 20 years. A company in South Korea has found the solution to that problem; EverYoung, a technology services firm, only employs those over 55 years’ old.
What is the best advice for women entrepreneurs in terms of funding? It’s a commonly asked question, though rarely answered. Bonnie Foley-Wong, CEO of Pique Ventures, an impact investment and management company, recently shared her advice after more than 20 years of mobilizing capital for entrepreneurial businesses.
Recently, LinkedIn’s co-founder Reid Hoffman said that Silicon Valley is – and will remain – the epicenter of entrepreneurs and emerging companies. But younger entrepreneurs strongly disagree; many believe that starting a company outside Silicon Valley is key to their companies’ survival.
While there are plenty of reasons for Silicon Valley’s dominance (an abundance of young talent, a culture of accepting transplants and easy access to capital), there’s no absolute truth to the idea that Silicon Valley is the best place on the planet to build and scale a business right now.