No matter how strong the startup, every business goes through tough times it would prefer to forget. So when it’s time to sell the business – or pitch it to investors – you should be upfront about any potential skeletons in the company’s past.
Everyone knows the importance of an elevator pitch; it allows you to quickly feature your startup’s success when talking to a potential customer or investor. While it’s critical for founders and startup leadership to master the elevator pitch, you may still be missing out on an even better option – your customer’s elevator pitch.
Wherever you are in your fundraising process, you need to keep your investors interested in your company. After a successful pitch meeting, investors typically like to have a longer meeting – often called a “deep dive”, where the perspective investors learn more about your company and its history.
Some highlights from this week’s articles:
“The company might have a great product. But buying is an emotional business, not a rational one.” – 5 Tips to Rehab Your Pitch, Renee Warre, Entrepreneur
“When the opportunity to get acquired comes up, hire the right help.” – 5 Ways To Get Your Company Acquired, From An Entrepreneur Who Did It By 25, Gwen Elliot, The Elite Daily
“Teaching what you know how to do is a powerful way to go beyond trust to closing more deals.” – Why Teaching Is Such a Sexy Way to Sell, John Jantsch, Inc.
Upstart Roundtable: Xavier Xicay’s Path to Funding and Clients
Once a month, TCN hosts an Upstart Roundtable at the Venture Café, bringing together early-stage start-ups and seasoned entrepreneurs in the Boston-area.
In this month’s roundtable, Xavier Xicay, founder of Tuatara Corporation, discussed how he secured funding to launch the Gilapad, and the marketing and hiring tactics he used to build the company. Xicay said he attributes much of his entrepreneurial success to prior experience working for other start-ups.
Listen to the Upstart Roundtable recording below and stay tuned for more from TCN and The Venture Café!
This week’s articles discuss the potential of a ‘verbal’ Internet accessible by telephone, offer alternatives to the outdated “waterfall model” for raising venture financing, explain how to manage a PR nightmare, and recap the three acts of Congress that saved Pandora.
This week’s articles evaluate loss ratios and what they imply about a VC’s performance, explain why start-ups need D&O insurance, discuss how to show VCs what your competition looks like, and argue that marketing trumps technology when starting up.
This week’s articles explain how to sell your idea in less than three minutes, identify six flaws in the ‘lean start-up’ model, analyze why compensation and pricing plans hold more value than a business plan, and offer advice on how to get the most out of your investors.
This week’s articles recap the first twelve months in the life of a start-up, examine one founder’s legal battle against patent infringement claims, reveal the challenges Twitter faced in its early start-up days, and offer five lessons on marketing for a cash-strapped, early-stage start-up.
You did your research, ironed out your pitch and formalized your plan. You walk into a VC meeting feeling ambitious and confident. Everything is going well, but then the VC starts throwing out terms like “Double Trigger Vesting Acceleration” and “No Shop Provision.” You feel a little clueless. What does this all mean?
If you’re a founder, particularly a first-time founder, navigating the often obscure legal and financial terms use by VCs and angel investors can be daunting.
Wouldn’t it be great if you had a cheat sheet for all of this financing jargon?