Whether you’ve just starting fundraising or you’re few steps away from your goal, an acquisition offer is always flattering. It’s also a tightrope-walk of unpredictability, and so, understandably, meetings with potential buyers often leave founders nervous.
Successful marketing for start-ups is as much about story-telling as it is about metrics and growth hacking. Customers are more experience-driven than ever, so it’s important to map out what creates a connection between you and your customer at an early stage. Try thinking beyond the ‘what’ and advocate the ‘why’ with a compelling story that will solicit an emotional response. This approach creates an urgency to purchase your product, and in the long term, results in brand loyalty.
Read more from “Startup Marketing And How Emotion Drives Customer Action” (Tech Crunch)
Upstart Roundtable: Xavier Xicay’s Path to Funding and Clients
Once a month, TCN hosts an Upstart Roundtable at the Venture Café, bringing together early-stage start-ups and seasoned entrepreneurs in the Boston-area.
In this month’s roundtable, Xavier Xicay, founder of Tuatara Corporation, discussed how he secured funding to launch the Gilapad, and the marketing and hiring tactics he used to build the company. Xicay said he attributes much of his entrepreneurial success to prior experience working for other start-ups.
Listen to the Upstart Roundtable recording below and stay tuned for more from TCN and The Venture Café!
This week’s articles recommend strategies to help grow your start-up into a powerhouse, profile a website that allows nascent companies to buy health insurance and supplemental policies for employees, suggest 50 interview questions to ask when hiring for your sales team, and discuss the art of pivoting and how making changes allows you to mature as an entrepreneur.
This week’s articles examine the risk in rushing to start up, discuss how to reach a rising number of mobile customers, suggest a strategy for dealing with customers who don’t pay, and list seven financial terms that will prove useful to every entrepreneur.
This week’s articles identify the five worst things companies are doing on Facebook, examine whether an entrepreneur running two start-ups should give one up for the other, discuss how to think about your business strategy, and offer suggestions on how to sell your product if you aren’t a natural salesperson.
This week’s articles stress the importance of having a social media strategy, examine potential problems with the Internet sales tax and how it will affect your small business, offer advice on how to approach customer service, and discuss how VCs can make a real difference in start-up success.
This week’s articles address how to prevent regulations from slowing the growth of your start-up, discuss what to do if you’re launching a business aimed at handling crowdfunding transactions while start-up regulations remain on hold, tell the story of a start-up founder who turned an eBay fashion store into a $100 million Web retailer, and give instructions on how to conduct an SEO audit of your website.
This week’s articles explore fundraising challenges for female entrepreneurs, discuss the increase in popularity of business accelerators, provide advice on getting through the first year as an entrepreneur, and share tips for small business owners on limiting person liability.