In the current volatile political atmosphere, it can be difficult to separate your business role from your personal beliefs. Large companies, including Apple and Starbucks, have stepped into the spotlight to speak up on social issues, including immigration, climate change and health care.
In theory, every company is started with a product, an audience and preferred outcome in mind, but a growing number of startup founders are unable to answer a very simple question – “who is this for?”
All companies want to be more entrepreneurial; entrepreneurs are quick on their feet, responsive and hard workers. Startups are at the forefront of hard work and innovation, with their employees constantly working to improve the company, or the product.
Long before the dotcom boom of the 90s, entrepreneurs have been sharing advice – and myths – among themselves. Whether it serves as a warning, a boast, or even as an excuse, leaders often quote the saying – startups fail 90% of the time.