No matter how strong the startup, every business goes through tough times it would prefer to forget. So when it’s time to sell the business – or pitch it to investors – you should be upfront about any potential skeletons in the company’s past.
Everyone knows the importance of an elevator pitch; it allows you to quickly feature your startup’s success when talking to a potential customer or investor. While it’s critical for founders and startup leadership to master the elevator pitch, you may still be missing out on an even better option – your customer’s elevator pitch.
Some highlights from this week’s articles:
“The company might have a great product. But buying is an emotional business, not a rational one.” – 5 Tips to Rehab Your Pitch, Renee Warre, Entrepreneur
“When the opportunity to get acquired comes up, hire the right help.” – 5 Ways To Get Your Company Acquired, From An Entrepreneur Who Did It By 25, Gwen Elliot, The Elite Daily
“Teaching what you know how to do is a powerful way to go beyond trust to closing more deals.” – Why Teaching Is Such a Sexy Way to Sell, John Jantsch, Inc.
This week’s articles discuss the potential of a ‘verbal’ Internet accessible by telephone, offer alternatives to the outdated “waterfall model” for raising venture financing, explain how to manage a PR nightmare, and recap the three acts of Congress that saved Pandora.
This week’s articles evaluate loss ratios and what they imply about a VC’s performance, explain why start-ups need D&O insurance, discuss how to show VCs what your competition looks like, and argue that marketing trumps technology when starting up.
This week’s articles explain how to sell your idea in less than three minutes, identify six flaws in the ‘lean start-up’ model, analyze why compensation and pricing plans hold more value than a business plan, and offer advice on how to get the most out of your investors.
This week’s articles recap the first twelve months in the life of a start-up, examine one founder’s legal battle against patent infringement claims, reveal the challenges Twitter faced in its early start-up days, and offer five lessons on marketing for a cash-strapped, early-stage start-up.
This week’s articles profile a big winner at SXSW’s Accelerator Contest; offer advice on how to minimize setup costs, tax liabilities, and risk of lawsuits; discuss how some of Boston’s biggest brands communicate with their customers; and identify five marketing lessons learned at SXSW.
This week’s articles discuss the timing of social media posts, profile a start-up which provides assistance to failing start-ups, address how to handle various personality types when negotiating with investors, and offer advice on how to find the perfect name for your start-up.
This week’s articles discuss how to determine if you’re meant to be an entrepreneur, the importance of improving existing business ideas, the origin of common entrepreneur jargon and a list of tax mistakes that founders commonly make.