Is Britain the new digital frontier?
Chief Executive of Tech City UK, Gerard Grech, wants leading marketers to view Britain as the new digital frontier. In a speech to ISBA, a group for British advertisers, Grech urged collaboration between Britain’s marketing and technology sectors, stressing that the success of digital technology businesses is crucial if Britain is to remain competitive on the world stage. The union of these two sectors, he said, is already driving innovation in areas such as programmatic trading, big data and ecommerce. Tech City UK is also continuing initiatives to reach the consumer at a targeted micro level (smartphones, tablets, etc.), and working closely with several household brands to accelerate the Internet of Things space.
Your Company Should Speak Chinese Online
Businesses and investors are seeing new opportunities with the expansion of the domain name system. In addition to generic names like .bike and .club, International Domain Names (IDNs) are being written in multiple scripts and languages allowing users to navigate the Internet without using English. Majority of these IDNs are in Chinese, and were purchased in large part by non-Chinese companies. This signifies a major shift in the way the Asian market will navigate the Internet going forward, and makes it vitally important for companies to think beyond their brand.com.
This week’s articles question if eager investors are overvaluing tech start-ups, weigh the pros and cons of going on ‘Shark Tank,’ guide retailers through the steps of a successful holiday email marketing campaign, and explain why every start-up should consider a multilingual strategy.
This week’s articles discuss how to secure investments for your enterprise start-up, examine various interview techniques to help you become a smarter interviewer, address Gmail’s new inbox and how it may actually prove beneficial to email marketers, and identify ten ways you can use big data to get to know your customers.
This week’s articles examine the risk in rushing to start up, discuss how to reach a rising number of mobile customers, suggest a strategy for dealing with customers who don’t pay, and list seven financial terms that will prove useful to every entrepreneur.
This week’s articles analyze the risk of investing large sums of money into small business advertising, argue why your company should use the kickstarter model to innovate, discuss the merits and demerits of acquihires, and explain how to determine if your product needs to be patented.
This week’s articles profile a start-up that improves the way marketers use email, list the benefits of starting up before the next business bubble, recommend how to make your website a powerful recruiting device, and discuss what to do if you discover someone else is working on your same start-up idea.
This week’s articles discuss when negativity can actually benefit your marketing strategy, offer advice on how to think like a VC before investing your time in a start-up, quell the rumors that the start-up bubble is ready to burst, and identify six areas where contingency plans benefit entrepreneurs.
This week’s articles profile a big winner at SXSW’s Accelerator Contest; offer advice on how to minimize setup costs, tax liabilities, and risk of lawsuits; discuss how some of Boston’s biggest brands communicate with their customers; and identify five marketing lessons learned at SXSW.