Whether you’ve just starting fundraising or you’re few steps away from your goal, an acquisition offer is always flattering. It’s also a tightrope-walk of unpredictability, and so, understandably, meetings with potential buyers often leave founders nervous.
Successful marketing for start-ups is as much about story-telling as it is about metrics and growth hacking. Customers are more experience-driven than ever, so it’s important to map out what creates a connection between you and your customer at an early stage. Try thinking beyond the ‘what’ and advocate the ‘why’ with a compelling story that will solicit an emotional response. This approach creates an urgency to purchase your product, and in the long term, results in brand loyalty.
Read more from “Startup Marketing And How Emotion Drives Customer Action” (Tech Crunch)
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