Ever since the term “Lean Startup” entered the business lexicon in 2008, businesses have followed a consistent trajectory: go flat or go home. The lean startup methodology follows the philosophy that if startup companies invest their time in building products/services to meet needs of early customers, they can reduce market risks and sidestep the need for large amounts of initial project funding.
Our favorite articles from the week discuss how to launch your start-up, offer lessons to social entrepreneurs on design and the lean start-up, explain the most important factor to start-up success, and outline steps you can take to boost your company’s search results.
This week’s articles recommend how to make the most out of marketing swag, discuss ways to gain start-up traction on a budget, offer lessons in asking for help, and explain how to overcome vulnerability.
This week’s articles discuss the potential of a ‘verbal’ Internet accessible by telephone, offer alternatives to the outdated “waterfall model” for raising venture financing, explain how to manage a PR nightmare, and recap the three acts of Congress that saved Pandora.
This week’s articles explain how to make your first hire a less terrifying experience, identify the top 100 Twitter accounts to follow in 2014, discuss how to balance entrepreneurship and fatherhood, and offer seven lessons in lean start-ups.
This week’s articles explain how to sell your idea in less than three minutes, identify six flaws in the ‘lean start-up’ model, analyze why compensation and pricing plans hold more value than a business plan, and offer advice on how to get the most out of your investors.
This week’s articles recap the first twelve months in the life of a start-up, examine one founder’s legal battle against patent infringement claims, reveal the challenges Twitter faced in its early start-up days, and offer five lessons on marketing for a cash-strapped, early-stage start-up.
This week’s articles recommend strategies to help grow your start-up into a powerhouse, profile a website that allows nascent companies to buy health insurance and supplemental policies for employees, suggest 50 interview questions to ask when hiring for your sales team, and discuss the art of pivoting and how making changes allows you to mature as an entrepreneur.
This week’s articles give advice on how to form a start-up without help from a VC, list nine steps to prepare your business for a quick sale, discuss why you should hold off on giving your business plan to investors until it’s requested, and outline four stages that will lead to successful content marketing.