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Founders Flash: Is Procrastination Always Bad?

For as long as CPA Joe Sterf could remember, he’d felt guilty about procrastinating one thing or another. But he recently learned something important – not only is procrastination normal, knowing how and when to procrastinate can actually make you more productive. In a recent Fast Company article, Joe shared what he learned by embracing procrastination.

Founders Flash: Thinking of Becoming an Entrepreneur?

Taking that leap to become a full-time entrepreneur is not an easy decision. Launching a business is a long, difficult process where you must evaluate your determination, positivity and patience.

Founders Flash: Should Startups Take a Stand on Divisive Topics?

In the current volatile political atmosphere, it can be difficult to separate your business role from your personal beliefs. Large companies, including Apple and Starbucks, have stepped into the spotlight to speak up on social issues, including immigration, climate change and health care.

Founders Flash: Learn How to Join the Podcast Craze

Lately, it seems that no matter the industry or target audience, podcasts have become marketers’ best tool to engage with consumers. But the same idea holds true for business-to-business marketing – and founders should take advantage.

Founders Flash: What is Your Target Audience? You Should Know.

In theory, every company is started with a product, an audience and preferred outcome in mind, but a growing number of startup founders are unable to answer a very simple question – “who is this for?”

Founders Flash: Simple, But Powerful Steps to Becoming More Entrepreneurial

All companies want to be more entrepreneurial; entrepreneurs are quick on their feet, responsive and hard workers. Startups are at the forefront of hard work and innovation, with their employees constantly working to improve the company, or the product.

Founders Flash: Advice – and Myths – in the Startup World

Long before the dotcom boom of the 90s, entrepreneurs have been sharing advice – and myths – among themselves. Whether it serves as a warning, a boast, or even as an excuse, leaders often quote the saying – startups fail 90% of the time.

Founders Flash: How to Leave the “Grow or Die” Culture Behind

Last year, cofounder and CEO of Optimove, a platform for analytics-driven customer marketing, Pini Yakuel moved from Tel Aviv to New York City to open his startup’s first U.S. office.

Founders Flash: The Secret to Employee Retention? The ‘Stay’ Interview

The ‘exit interview’ is an ingrained piece of every human resource department – even with companies or startups who are too small to even have a dedicated HR employee. But companies who are in desperate need of employee retention help have discovered the secret – swap the ‘exit interview: for the ‘stay interview’.

Founders Flash: Six Digital Marketing Trends Startups Should Follow

Digital marketing evolves every day and companies often fizzle out because they either couldn’t or didn’t want to keep up with changes in marketing. For startups, digital marketing is even more essential to a successful business.