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Founders Flash: Amazon takes on Etsy with ‘Handmade’, while Jet.com rethinks its challenge to Amazon

The Flash led the cheers for Etsy when the online crafts seller debuted on Wall Street in April, while noting that it was the largest B-Corp to go through the IPO process. Etsy now contends with a new opponent. Amazon announced last week the launch of Handmade, a new section of its site aimed squarely at Etsy.