Join MassTLC for their Sales & Marketing Summit: Building a Lean, Self-Perpetuating Marketing Machine. Growth Hacking is a relatively new term well known in the startup community where marketers are forced to find repeatable buying patterns with almost no investment. It’s not a magical new marketing technique, but it does describe innovative marketing techniques that have helped high-growth startups, from DropBox to Netflix, scale at record-breaking pace. Growth hacking focuses on the application of analytical thinking and creative campaigning to discover patterns that lead to repeatable growth - techniques that can apply to companies of all sizes. Expect to walk away from the morning's program equipped with tips, tools and strategies to be a better marketer.