Founders Flash

This week’s articles profile a big winner at SXSW’s Accelerator Contest; offer advice on how to minimize setup costs, tax liabilities, and risk of lawsuits; discuss how some of Boston’s biggest brands communicate with their customers; and identify five marketing lessons learned at SXSW.

Boston’s Wanderu Wins Big at SXSW’s Accelerator Contest – Dennis Keohane, Venture Fizz

Wanderu, a local transportation innovation company, wins “Most Innovative Web Technology” award at SXSW.

How to Minimize the Red Tape and Taxes of a Start-up – Martin Zwilling, Startup Professional Musings

Follow these key steps when obtaining an LLC, which is likely the best legal entity to facilitate your start-up.

How 4 of Boston’s Biggest Brands Communicate with Customers – Michelle Higginson, BostInno

Four of Boston’s biggest brands take a similar approach to communicating with their customers.

5 Brilliant Marketing Lessons From SXSW to Stand Out in a Huge Crowd – Rohit Bhargava, OpenForum

Here’s some advice on how to make your start-up stand out at crowded events like SXSW.

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