This week’s articles discuss when negativity can actually benefit your marketing strategy, offer advice on how to think like a VC before investing your time in a start-up, quell the rumors that the start-up bubble is ready to burst, and identify six areas where contingency plans benefit entrepreneurs.
Why You Might Want to Be More Negative in Your Marketing – Corey Eridon, HubSpot
Nobody likes a complainer, but in some instances, negativity can boost your marketing.
Be Your Own VC: How to Vet a Start-up Before You Join – Joe Chernov, Mashable
Joining a start-up means investing your time, so think like a VC and do your due diligence.
The Start-up Bubble Hasn't Burst – Laurie Segall, CNN Money
The start-up bubble hasn’t burst; it has expanded into new territory.
6 Areas Where Contingency Plans Benefit Entrepreneurs – Taffy Williams, Examiner
Here are six areas surprises may occur and where a contingency plan may lessen the effects.