This week’s articles analyze the risk of investing large sums of money into small business advertising, argue why your company should use the kickstarter model to innovate, discuss the merits and demerits of acquihires, and explain how to determine if your product needs to be patented.
What Your Company's Online Ad Dollars Will Buy – Karen Klein, Bloomberg Businessweek
Investing a large sum of money into a small company’s advertising efforts might not be worth the risk.
Why Your Company Should Use the Kickstarter Model to Innovate – Michael Schrange, Harvard Business Review
The kickstarter model will bring huge advances in innovation and shouldn’t be reserved for start-ups.
The Corrosive Downside of Acquihires – Mark Suster, Both Sides of the Table
A quick exit is ideal for a struggling entrepreneur, but in many cases, acquihires hurt the morale of the acquiring company.
How to Know If You Need to Patent Your Product – Christopher Hann, Entrepreneur
Before applying for a patent, it’s imperative that you spend some time examining the marketplace.