Your Company Should Speak Chinese Online
Businesses and investors are seeing new opportunities with the expansion of the domain name system. In addition to generic names like .bike and .club, International Domain Names (IDNs) are being written in multiple scripts and languages allowing users to navigate the Internet without using English. Majority of these IDNs are in Chinese, and were purchased in large part by non-Chinese companies. This signifies a major shift in the way the Asian market will navigate the Internet going forward, and makes it vitally important for companies to think beyond their brand.com.
Read more from “Domain gold rush: Why your company needs to speak Chinese online” (VentureBeat).