Maximizing Reach and Return at Speaking Engagements
Travel costs often turn speaking engagements into an expensive marketing initiative, but they are a great way to build brand awareness. If you’re making the investment, be sure you’re capitalizing on the return by developing smart content and building relationships. There are a few ways you can do this, including pre-event promotion, delivering a tweet-able and sharable presentation, and following up after the event.
Read more from “Public Speaking Tips to Maximize Your Reach and Revenue” (Entrepreneur).