Founders Flash

Innovation in Marketing

Innovation is a central focus for marketing teams, but it’s hard to achieve. Part of the problem is that innovation means a lot of different things to different people. A recent survey by Marketo showed what those differences are and where the majority of top marketers agree. Some of the key takeaways were that knowing your customers is the most powerful driver of innovation, that culture and limitations of the business-to-business model are the main barriers, and that technology, research and integration should be priority areas for every business.

Read more from “80% of marketers agree innovation is important — but disagree on what it means” (VentureBeat).

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