Founders Flash

This week’s articles highlight how start-ups should use social media, question whether 40-somethings can still make it as entrepreneurs, discuss the high ratio of females founders in NYC, and profile a start-up that helps small-businesses navigate trademarking.

Make Social Networks Work for Your Start-Up – Sarah Needleman, Wall Street Journal

Knowing which social-networking sites to join and how to take advantage of them can be daunting for a rookie entrepreneur.

Does My Entrepreneurial Mojo Go Past 40? - Terry Howerton, Forbes

A seasoned entrepreneur questions whether or not being an entrepreneur is only a game for the young.

Damn, Girl: New York Has Almost Double The Female Founders - Kelly Faircloth, BetaBeat

NYC will change the ratio all by itself, if necessary.

A Start-Up Rethinks the Process of Getting a Trademark – Jessica Bruder, New York Times Small Business

A look at start-up Trademarkia, an online search engine that helps small-business owners sift through the more than six million names, slogans and logos that have been trademarked in America since 1870.

This post was authored by Founders Workbench.

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