Founders Flash

Thinking of launching a startup? This week’s stories look at multiple aspects of successful entrepreneurship – from leading a startup and company culture to sales strategy and selecting a name. What Does It Take to Become an Entrepreneur – Psychopathy? -  John Warrillow, Inc. Brazen Careerist blogger Penelope Trunk discusses who is and who is not cut out for entrepreneurship. Six Key Principles to Set Your Startup Culture – Martin Zwilling, Startup Professionals Musings Key tenets in building your culture to drive startup performance. Don't Hand Off the Chief Sales Officer Job – Charles H. Green, Entrepreneur No matches your passion and product knowledge – so you need to lead your company’s sales efforts. How to Choose a Business Name – Kate Lister, Open Forum A dozen tips for choosing a good name for your company or product. This post was authored by Founders Workbench.

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