Founders Flash: Dealing With Negatives in a Pitch

No matter how strong the startup, every business goes through tough times it would prefer to forget. So when it’s time to sell the business – or pitch it to investors – you should be upfront about any potential skeletons in the company’s past.

As usual, honesty is the best policy; experts say the best move is to get in front of your mistakes and own up to them, despite how scary and potentially disruptive the news may be.

So when it comes to dealing with the ugly stuff in your business’s past, follow a few simple steps to explain the negative during a business pitch, including owning the ugliness, handling the negative elements and explaining how the problem is actually an opportunity.

Learn how to make the best out of bad news, and more in this edition of Founders Flash.

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