Founders Flash: With Indiegogo, Everyone Can Be a Venture Capitalist, Invest in Startups

Startup founders now have a new audience for financing: everyone. Thanks to Indiegogo, an international crowdfunding website usually used for developers of movies, games and gadgets, now allows anyone to hunt for intriguing start-ups as investment opportunities.

Indiegogo is the first major crowdfunding site to use a new securities rule that took effect in May. Before the law passed six months ago, only accredited investors (people with an annual income of more than $200,000 or net worth of at least $1 million)  were allowed to put money into startups.

With the new law, the playing field has leveled, allowing ordinary investors to risk up a few thousand dollars each year to back private companies.

Learn more about how Indiegogo will affect startup financing, and more in this edition of Founders Flash.

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