Move over webinars, podcasts are here to stay.
Lately, it seems that no matter the industry or target audience, podcasts have become marketers’ best tool to engage with consumers. But the same idea holds true for business-to-business marketing – and founders should take advantage.
Podcasts give entrepreneurs an opportunity to speak directly about their product or company, help share the company’s culture and share thought leadership about the industry.
While podcasts may seem simple and inexpensive, but a lot of thought and research goes into producing each sound bite. Recently, Entrepreneur shared tips and tricks to getting your first podcast started including where to start, what guests to feature, and (most importantly) how to create sales and make money.
- Video: Want to make a podcast? Here are some basics you need to know (Entrepreneur)
- 4 factors that foil accurate cash flow forecasts and how to fix them (Forbes)
- A disruptor’s guide to tackling regulated industries (Venture Beat)
- It’s 2017, and women still aren’t being funded equally (Tech Crunch)
- Four ways artificial intelligence is driving innovation in 2017 (Tech Co.)