Founders Flash: How to Leave the “Grow or Die” Culture Behind

Last year, cofounder and CEO of Optimove, a platform for analytics-driven customer marketing, Pini Yakuel moved from Tel Aviv to New York City to open his startup’s first U.S. office.

Once settled, Pini realized that the American entrepreneur culture – especially in Silicon Valley – is much more single-minded than other global markets. Venture capitalism in the U.S. narrowly defines success with a billion-dollar goal; basically, our culture tells founders “prepare to sell a billion-dollar idea or get out now.”

Pini explains that a healthy entrepreneurial ecosystem needs to support different kinds of businesses set up for long-term success.

Read more of Pini’s advice on Silicon Valley culture, and more in this edition of Founders Flash.

 
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