Founders Flash: Succeeding in the Online, Virtual Economy

A few years ago, only a handful of companies that focused on virtual, online commerce existed; today, it is one of the fastest growing markets. The rise in smartphone use has created an entirely new commerce space – online.

In 2016, the virtual goods economy was worth $100 billion in global sales. With this in mind, here are four different areas where startups are blooming:

  • Apps that replace words with pictures (i.e. emojis, stickers)
  • Virtual currencies, or cryptocurrencies (i.e. Bitcoin, Dogecoin, Zcash)
  • In-app purchases in mobile games (i.e. color bombs in Candy Crush)
  • Virtual assistants (i.e. Alexa, Siri)

Learn more about four areas of the virtual goods economy, and more in this edition of Founders Flash.

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