Founders Flash: What is Your Target Audience? You Should Know.

In theory, every company is started with a product, an audience and preferred outcome in mind, but a growing number of startup founders are unable to answer a very simple question – “who is this for?”

Author and media strategist Ryan Holiday believes a startup cannot be successful without filling in this very basic sentence: “This is a _ that does_ for _.” In fact, many experts say “having no specific user in mind” is one of the major mistakes that kills startups.

Holiday explains that no company has a product or service that appeals to ‘everyone’; founders need to have a specific audience in mind before any planning starts. The company’s goals, potential products, fit within the market, strategy all should be based on that specific audience.

Learn about targeting the right audience, and more in this edition of Founders Flash.

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