We are here to remind you that unicorn dreams do come true! This month, Glossier founder Emily Weiss officially turned her blog, “Into The Gloss,” into a billion-dollar brand. The New York-based beauty company is now valued at $1.2 billion following its latest funding round.
“Glossier is not product-led, but values-led. The Glossier line is completely secondary to the Glossier idea, and that’s what women buy into.” – Emily Weiss
In this issue of the Flash, we discuss how the beauty and skincare line disrupted the marketplace and turned into a billion-dollar business with these inspirational unicorn lessons from Emily herself:
- Build an exceptional relationship with your customers
By connecting directly with consumers, Glossier has access to endless inspiration for new products.
- Disrupt the marketplace
Glossier built an entirely new kind of beauty company: one that owns the distribution channel and makes customers stakeholders.
- Leverage social media
Glossier used social media to spread the word and build a fan base by making the experience of purchasing pleasurable and highly shareable.
Goodwin, led by partner Daniel Lang, has represented Glossier since formation. Goodwin recently kicked off the first of its Fearless Forum series with Girls Who Code founder, Reshma Saujani and Glossier founder, Emily Weiss at Glossier’s headquarters. The event brought together founders, investors, influential women, and allies from across the tech community for a thoughtful discussion in support of Reshma’s new book, Brave Not Perfect.
Also in this week’s Flash: